This is The Startup Breakdown, the newsletter where we learn, laugh, and love startups. By joining this growing community of hundreds of future startup aficionados (think i spelled that right?), you're getting a beachside view of the ocean that is the startup and VC scene. This ain’t your grandpa’s newsletter, so prepare yourself for an inbox full of 4/20 jokes and Succession references.

Happy Thursday, folks.

Picture this:

You’re sitting in a meeting room with coworkers you don’t really know

or walking down the hall with a classmate you just met

and there’s an awkward silence as neither of you really know how to keep the conversation going past the “Pretty good, how about you?”

You have two options (literally only two. I called Joe B and he confirmed it):

1. continue to glance around the room, desperate to find anything worth mentioning to break the deafening silence

2. follow this exact script:

You: “So, read anything interesting, lately?”

Them: “[insert book they heard about online that makes them sound smart when they really won’t get past the first chapter]. What about you?”

You, while pretending to actually care about their answer: “Oh awesome! I’ve been meaning to read that one. Yeah, to be honest, I’ve been so swamped that I haven’t really had the chance to just sit down and read in a while. Luckily, I found a newsletter that keeps me informed on all things startups, and it’s actually super entertaining. In fact, I can actually share it with you if you’d be interested?”

From here, regardless of their answer, simply copy your unique referral code below, and sent it to them.

They get to learn about the most exciting companies of the next decade for free, and you get exclusive content and the honor of being the one to put everyone in the office/section onto The Startup Breakdown.

Will send donuts to the first team to send me a picture of them discussing Eggnog.ai. Go 👀

You will hit 10K followers with this social media growth hack

I finally did it.

After years of shitposting, thoughtful threads, and experimentation with memes, videos, and other forms of media, I finally had a tweet go viral.

While it’s obviously exciting to get hundreds thousands of impressions and likes, what’s even more exciting is that this isn’t a one-off lucky break.

There’s a very clear path to consistently blowing up on Twitter (and really social media as a whole), a tactic that famed community builder Greg Isenberg referred to as a surefire way to hit 10K followers in just a few months.

Don’t abuse it. It’s already starting to be discovered, so the last thing we need is everyone overusing it to the point where platforms alter their algorithms to kill it.

Let’s get into it 👇️ 

How to go viral on Twitter

How am I doing?

I love hearing from readers, and I’m always looking for feedback. How am I doing with The Startup Breakdown? Is there anything you’d like to see more or less of? Which aspects of the newsletter do you like most?

Hit reply and say hey - I’d love to hear from you!

Cheers to another day,

Trey